Recent work
Sunbeam - website
Category | Websites
Sunbeam is a proud Australian company that’s committed to making everyday life easier. In late 2008, I was engaged by The Farm Digital to re-write all content for the new Sunbeam website. This included navigational titles, product descriptions and all website content. Read more
Microsoft - Fact or Fiction campaign
Category | Print ads, Websites, eDMs
In December 2007, I worked for McCann Sydney to write all content for a digital and print-based campaign for Microsoft. ‘Fact or Fiction’ was designed to combat the uncertainty surrounding Windows Vista amongst Microsoft’s system builders. Read more
Moët Hennessy Australia - Sensory Journeys
Category | Brochures
Moët Hennessy Australia recently launched their Sensory Journeys program – a collection of exclusive events which enable people to experience their coveted champagnes, wines and spirits. Read more
Luken & May - packaging
Category | Packaging
Luken & May is a boutique biscuit maker. They produce a wide range of gourmet biscuits which retail through food outlets like David Jones. I was engaged by PDC Creative to produce packaging copy for the Luken & May range. Read more
Jack Daniel’s - The JD Set
The JD Set is an annual music competition run by Jack Daniel’s. Its aim is to unearth and promote fresh, new, Aussie music talent. Bands from all over the country enter - and registered website users vote for their favourite group. Read more
Berlei - website
Category | Websites
When Berlei launched their successful ‘uplifting the women of Australia’ campaign, they needed a website to help women find the most suitable underwear – and learn more about what styles/shapes would flatter them. I was engaged by Tequila to write all website content for this new campaign. Read more
Nine Budget Tips for Europe - article
Category | Travel
There’s something strangely rewarding about living on a super tight budget - especially when you’re travelling. In 2008, I wrote an article for ninemsn’s travel section - which gives thrifty travellers handy tips for pinching pennies when they’re in Europe. Read more
Caffe di Gabriel - website
Category | Websites
Caffe di Gabriel is a boutique coffee roaster - started in 2006 by famed barista, Sam Gabrielian. Today, they sell their premium blends - and coffee-making equipment - to a wide range of establishments and cafes in Australia, Asia and Europe. Read more
Mitsubishi 4WD4Life - website
Category | Websites
Mitsubishi has a long history of supporting and enabling 4WDriving in Australia. In April 2009, I was asked by Clemenger to edit and re-shape content for their 4WD4Life website - a community-oriented site that enables people to share their adventures, be inspired by other people’s stories, and get the latest 4WD tips and info. Read more
Nissan Australia - website
Category | Websites
I have been working for Tequila on the Nissan website, on an ongoing basis, since 2007. Initially, I was engaged to write copy for the 350z website - and soon after, was asked to re-write all the website content for the X-Trail, Micra and Dualis vehicles. Read more