Recent work
Microsoft - Australia Partner Conference 2009
Category | Banners, Newsletters, Websites, eDMs
For the third year running, I have been responsible for writing all of the collateral surrounding Microsoft’s annual Partner Conference - through McCann Sydney. Attracting close to 1,000 attendees, this year’s event was held at Broadbeach in Queensland. Read more
Clarendon Hills Winery - website
Category | Websites
In July, I wrote all copy for the new Clarendon Hills winery website - through Devotion. Clarendon Hills is a small, family run winery based in Clarendon, South Australia. They have a reputation for producing exceptional quality wine, and their website needed to reflect the vineyard’s longevity - and the passion of the owners. Read more
Neutrogena Wave — banners
Category | Banners
In June, I was engaged by The Farm Digital to write a series of banner ads promoting the launch of Neutrogena WAVE in Australia. WAVE is a unique cleaning product that uses a gentle vibrating action, and an in-built cleanser, to deliver a clean that’s ‘10 times deeper’. Read more
Micra Tweet City - website
Category | Social media, Websites
In June, I was engaged by Tequila to write the copy for a new website to promote the Nissan Micra: www.micratweetcity.com.au. The site includes a Tweetalyzer tool, into which users can enter their Twitter username- to find out which city of the world, and which Micra colour, matches their Twitter personality. Read more
Ask a Pollie - website
Category | Banners, Social media, Websites
In 2009, I wrote all of the copy for a trial political forum sponsored by Microsoft: www.askapollie.com.au. Designed by McCann Sydney, Ask a Pollie provides a forum through which everyday people can connect with politicians. Read more
Salesforce.com - eDM
Category | eDMs
Salesforce.com is a ‘cloud-based’ CRM solution - and is the world’s number one CRM software. In May 2009, I was engaged by Ideagarden to write copy for two eDMs, to promote Salesforce.com to a broad target audience. Read more
Westfield Doncaster - website
Category | Websites
In 2008, I was engaged by Mark Sydney to write copy for a new premium Westfield Centre - Doncaster, in Melbourne. With a strong emphasis on fashion, this new centre offers a whole range of exclusive features - such as valet parking, a style suite and even a butler service. Read more
Grosvenor Place - newsletter
Category | Newsletters
In late 2008, Sydney’s Grosvenor Place office tower underwent a major renovation of its ground floor areas - to improve amenities for occupants. Read more
Microsoft - Software + Services - campaign
Category | Banners, Websites, eDMs
Through McCann Sydney, I recently wrote all campaign copy for Microsoft’s new Software + Services offering. The campaign targeted both end-users (businesses) and Microsoft partners, who need to understand the offering so they can on-sell it to their customers. Read more
Lost At E Minor - regular contributor
Category | Travel
Lost At E Minor is an online publication of inspiring art, illustration, photography, music, fashion, film and more. Run by the team at Conversant Media, Lost At E Minor is dedicated to highlighting new and interesting trends from all over the world. Read more