Recent work
Westfield Doncaster - website
Category | Websites
In 2008, I was engaged by Mark Sydney to write copy for a new premium Westfield Centre - Doncaster, in Melbourne. With a strong emphasis on fashion, this new centre offers a whole range of exclusive features - such as valet parking, a style suite and even a butler service. Read more
Grosvenor Place - newsletter
Category | Newsletters
In late 2008, Sydney’s Grosvenor Place office tower underwent a major renovation of its ground floor areas - to improve amenities for occupants. Read more
Microsoft - Software + Services - campaign
Category | Banners, Websites, eDMs
Through McCann Sydney, I recently wrote all campaign copy for Microsoft’s new Software + Services offering. The campaign targeted both end-users (businesses) and Microsoft partners, who need to understand the offering so they can on-sell it to their customers. Read more
Lost At E Minor - regular contributor
Category | Travel articles
Lost At E Minor is an online publication of inspiring art, illustration, photography, music, fashion, film and more. Run by the team at Conversant Media, Lost At E Minor is dedicated to highlighting new and interesting trends from all over the world. Read more
Sunbeam - website
Category | Websites
Sunbeam is a proud Australian company that’s committed to making everyday life easier. In late 2008, I was engaged by The Farm Digital to re-write all content for the new Sunbeam website. This included navigational titles, product descriptions and all website content. Read more
Microsoft - Fact or Fiction campaign
Category | Print ads, Websites, eDMs
In December 2007, I worked for McCann Sydney to write all content for a digital and print-based campaign for Microsoft. ‘Fact or Fiction’ was designed to combat the uncertainty surrounding Windows Vista amongst Microsoft’s system builders. Read more
Moët Hennessy Australia - Sensory Journeys
Category | Brochures
Moët Hennessy Australia recently launched their Sensory Journeys program – a collection of exclusive events which enable people to experience their coveted champagnes, wines and spirits. Read more
Luken & May - packaging
Category | Packaging
Luken & May is a boutique biscuit maker. They produce a wide range of gourmet biscuits which retail through food outlets like David Jones. I was engaged by PDC Creative to produce packaging copy for the Luken & May range. Read more
Jack Daniel’s - The JD Set
The JD Set is an annual music competition run by Jack Daniel’s. Its aim is to unearth and promote fresh, new, Aussie music talent. Bands from all over the country enter - and registered website users vote for their favourite group. Read more
Berlei - website
Category | Websites
When Berlei launched their successful ‘uplifting the women of Australia’ campaign, they needed a website to help women find the most suitable underwear – and learn more about what styles/shapes would flatter them. I was engaged by Tequila to write all website content for this new campaign. Read more