CopybyKat

Raffaello Little White Truths Campaign

admin — Wed, 21 Apr 2010 06:02:09 +0000

In late 2009, I was asked by The Farm Digital to work on a consumer campaign for Raffaello chocolates. Together with another writer, I produced a Facebook fan page, microsite, series of banner ads, and a promotional video. The Facebook site, in particular, has been enormously successful - with over 3,000 fans. The campaign is based on the notion that when girlfriends get together, they often share amusing and rather telling “little white truths”. In all collateral, we encouraged everyday people to submit their own truths for the chance to win two boxes of Raffaello chocolates to share with their friends. So far, the campaign has attracted a huge amount of submissions- and two winners have been announced every week.

50 ways I blew $50k

admin — Wed, 18 Nov 2009 21:29:02 +0000

Spending a huge amount of money is easy when you’re without a mortgage, kids, or a full time job. For McCann Erickson’s 50th birthday, I put together this list of 50 fun, crazy and slightly bizzare ways in which I managed to blow $50K - while most of my friends were diligently saving money and climbing the corporate ladder. You can watch my fabulous creation here:

Dell - ‘Get Sklogged’ - campaign

admin — Mon, 09 Nov 2009 21:21:20 +0000

In August, I was engaged by Suede to write the copy for a ‘Get Sklogged’ classroom competition sponsored by Dell and Intel. As part of this nationwide competition, schools were encouraged to use supplied templates to set up a blog for their classrooms, and then update it as regularly as possible for the chance to win.

The aim of the competition was to encourage school students, teachers and staff to get involved with technology, and prepare students for life in a digitally connected world. All of the entries were evaluated by a panel of judges, and the three most creative entries from around Australia won a prize pack of IT equipment and services from Dell and Intel worth $40,000. I was responsible for writing the website copy, as well as for developing a series of eDMs, posters, letters and flyers encouraging schools to get involved.

You can see the live site here: www.getsklogged.com.au

Melbourne Central - The Quarter Magazine

admin — Wed, 28 Oct 2009 05:46:11 +0000

The Quarter is a quarterly, pocket-sized magazine that’s published by Melbourne Central shopping centre, and is free for store customers. It’s designed to profile what’s happening at the centre, latest trends, and exciting new products. Through McCann Sydney, I wrote the spring edition of The Quarter.

Microsoft - Australia Partner Conference 2009

admin — Wed, 28 Oct 2009 00:51:12 +0000

For the third year running, I have been responsible for writing all of the collateral surrounding Microsoft’s annual Partner Conference - through McCann Sydney. Attracting close to 1,000 attendees, this year’s event was held at Broadbeach in Queensland.

As well as writing the event and registration website (www.microsoft.com.au/apc) I also wrote several eDMs, newsletters, banners, content for a mobile website - and various other pieces of promotional collateral.

Clarendon Hills Winery - website

admin — Sat, 24 Oct 2009 06:34:38 +0000

In July, I wrote all copy for the new Clarendon Hills winery website - through Devotion. Clarendon Hills is a small, family run winery based in Clarendon, South Australia. They have a reputation for producing exceptional quality wine, and their website needed to reflect the vineyard’s longevity - and the passion of the owners.

You can view the live website here: www.clarendonhills.com.au.

Neutrogena Wave — banners

admin — Sat, 24 Oct 2009 06:12:54 +0000

In June, I was engaged by The Farm Digital to write a series of banner ads promoting the launch of Neutrogena WAVE in Australia. WAVE is a unique cleaning product that uses a gentle vibrating action, and an in-built cleanser, to deliver a clean that’s ‘10 times deeper’.

This banner was part of a whole series - including some OTPs and page takeovers.

I also helped concept and write the copy for this site skin on MySpace:

Micra Tweet City - website

admin — Sun, 16 Aug 2009 11:14:44 +0000

In June, I was engaged by Tequila to write the copy for a new website to promote the Nissan Micra: www.micratweetcity.com.au. The site includes a Tweetalyzer tool, into which users can enter their Twitter username- to find out which city of the world, and which Micra colour, matches their Twitter personality. I was responsible for writing all content on the website, including each of the Twitter profiles. You can view the website here.

Ask a Pollie - website

admin — Thu, 16 Jul 2009 02:25:44 +0000

In 2009, I wrote all of the copy for a trial political forum sponsored by Microsoft: www.askapollie.com.au. Designed by McCann Sydney, Ask a Pollie provides a forum through which everyday people can connect with politicians. Users can watch a panel of experts and politicians debate a series of topics over eight weeks, ranging from the recession, to online safety for kids. The site includes video commentary, as well as the chance for users to comment. I wrote all of the instructional copy for this forum, as well as all promotional elements driving users to the site. This included a wide range of online banners, as well as a billboard at Sydney Airport.

Salesforce.com - eDM

admin — Thu, 16 Jul 2009 01:25:27 +0000

Salesforce.com is a ‘cloud-based’ CRM solution - and is the world’s number one CRM software. In May 2009, I was engaged by Ideagarden to write copy for two eDMs, to promote Salesforce.com to a broad target audience. The eDM needed to promote a free whitepaper, as well as an option to save 50% on the Salesforce.com Starter Pack.