Websites
Micra Tweet City - website
Category | Social media, Websites
In June, I was engaged by Tequila to write the copy for a new website to promote the Nissan Micra: www.micratweetcity.com.au. The site includes a Tweetalyzer tool, into which users can enter their Twitter username- to find out which city of the world, and which Micra colour, matches their Twitter personality. Read more
Ask a Pollie - website
Category | Banners, Social media, Websites
In 2009, I wrote all of the copy for a trial political forum sponsored by Microsoft: www.askapollie.com.au. Designed by McCann Sydney, Ask a Pollie provides a forum through which everyday people can connect with politicians. Read more
Westfield Doncaster - website
Category | Websites
In 2008, I was engaged by Mark Sydney to write copy for a new premium Westfield Centre - Doncaster, in Melbourne. With a strong emphasis on fashion, this new centre offers a whole range of exclusive features - such as valet parking, a style suite and even a butler service. Read more
Microsoft - Software + Services - campaign
Category | Banners, Websites, eDMs
Through McCann Sydney, I recently wrote all campaign copy for Microsoft’s new Software + Services offering. The campaign targeted both end-users (businesses) and Microsoft partners, who need to understand the offering so they can on-sell it to their customers. Read more
Sunbeam - website
Category | Websites
Sunbeam is a proud Australian company that’s committed to making everyday life easier. In late 2008, I was engaged by The Farm Digital to re-write all content for the new Sunbeam website. This included navigational titles, product descriptions and all website content. Read more
Microsoft - Fact or Fiction campaign
Category | Print ads, Websites, eDMs
In December 2007, I worked for McCann Sydney to write all content for a digital and print-based campaign for Microsoft. ‘Fact or Fiction’ was designed to combat the uncertainty surrounding Windows Vista amongst Microsoft’s system builders. Read more
Berlei - website
Category | Websites
When Berlei launched their successful ‘uplifting the women of Australia’ campaign, they needed a website to help women find the most suitable underwear – and learn more about what styles/shapes would flatter them. I was engaged by Tequila to write all website content for this new campaign. Read more
Caffe di Gabriel - website
Category | Websites
Caffe di Gabriel is a boutique coffee roaster - started in 2006 by famed barista, Sam Gabrielian. Today, they sell their premium blends - and coffee-making equipment - to a wide range of establishments and cafes in Australia, Asia and Europe. Read more
Mitsubishi 4WD4Life - website
Category | Websites
Mitsubishi has a long history of supporting and enabling 4WDriving in Australia. In April 2009, I was asked by Clemenger to edit and re-shape content for their 4WD4Life website - a community-oriented site that enables people to share their adventures, be inspired by other people’s stories, and get the latest 4WD tips and info. Read more
Nissan Australia - website
Category | Websites
I have been working for Tequila on the Nissan website, on an ongoing basis, since 2007. Initially, I was engaged to write copy for the 350z website - and soon after, was asked to re-write all the website content for the X-Trail, Micra and Dualis vehicles. Read more