Websites
Raffaello Little White Truths Campaign
Category | Banners, Social media, Websites
In late 2009, I was asked by The Farm Digital to work on a consumer campaign for Raffaello chocolates. Together with another writer, I produced a Facebook fan page, microsite, series of banner ads, and a promotional video. The Facebook site, in particular, has been enormously successful - with over 3,000 fans. Read more
Dell - ‘Get Sklogged’ - campaign
Category | Print ads, Websites, eDMs
In August, I was engaged by Suede to write the copy for a ‘Get Sklogged’ classroom competition sponsored by Dell and Intel. As part of this nationwide competition, schools were encouraged to use supplied templates to set up a blog for their classrooms, and then update it as regularly as possible for the chance to win. Read more
Microsoft - Australia Partner Conference 2009
Category | Banners, Newsletters, Websites, eDMs
For the third year running, I have been responsible for writing all of the collateral surrounding Microsoft’s annual Partner Conference - through McCann Sydney. Attracting close to 1,000 attendees, this year’s event was held at Broadbeach in Queensland. Read more
Clarendon Hills Winery - website
Category | Websites
In July, I wrote all copy for the new Clarendon Hills winery website - through Devotion. Clarendon Hills is a small, family run winery based in Clarendon, South Australia. They have a reputation for producing exceptional quality wine, and their website needed to reflect the vineyard’s longevity - and the passion of the owners. Read more
Micra Tweet City - website
Category | Social media, Websites
In June, I was engaged by Tequila to write the copy for a new website to promote the Nissan Micra: www.micratweetcity.com.au. The site includes a Tweetalyzer tool, into which users can enter their Twitter username- to find out which city of the world, and which Micra colour, matches their Twitter personality. Read more
Ask a Pollie - website
Category | Banners, Social media, Websites
In 2009, I wrote all of the copy for a trial political forum sponsored by Microsoft: www.askapollie.com.au. Designed by McCann Sydney, Ask a Pollie provides a forum through which everyday people can connect with politicians. Read more
Westfield Doncaster - website
Category | Websites
In 2008, I was engaged by Mark Sydney to write copy for a new premium Westfield Centre - Doncaster, in Melbourne. With a strong emphasis on fashion, this new centre offers a whole range of exclusive features - such as valet parking, a style suite and even a butler service. Read more
Microsoft - Software + Services - campaign
Category | Banners, Websites, eDMs
Through McCann Sydney, I recently wrote all campaign copy for Microsoft’s new Software + Services offering. The campaign targeted both end-users (businesses) and Microsoft partners, who need to understand the offering so they can on-sell it to their customers. Read more
Sunbeam - website
Category | Websites
Sunbeam is a proud Australian company that’s committed to making everyday life easier. In late 2008, I was engaged by The Farm Digital to re-write all content for the new Sunbeam website. This included navigational titles, product descriptions and all website content. Read more
Microsoft - Fact or Fiction campaign
Category | Print ads, Websites, eDMs
In December 2007, I worked for McCann Sydney to write all content for a digital and print-based campaign for Microsoft. ‘Fact or Fiction’ was designed to combat the uncertainty surrounding Windows Vista amongst Microsoft’s system builders. Read more