act. website – Community Sector Banking, Bendigo Bank

Category | Websites

In 2014, I worked with Community Sector Banking to write the copy for a fantastic, new, community-based initiative called actBacked by Bendigo Bank, act. gives everyday consumers the opportunity to earn and donate their banking profits to a range of inspiring, community focused projects. Read more

Westpac Explore – consumer website

Category | Articles, Websites

In 2013, I was engaged directly by Westpac to produce concepts, content and articles to be featured on the Westpac Explore website. This new site offers a range of handy, interactive information to help customers decide what steps to take with regards to their finances. I produced content for the share trading section of the site. Read more

Konica Minolta – website

Category | Search, Websites

Early in 2013, I was engaged by Devotion Digital to edit and optimise a huge volume of content to be published on the Konica Minolta Australia website. This included writing general company information, as well as product and services descriptions, and detailed product specifications. Read more

2014 Havaianas Thong Challenge – website

Category | Search, Websites

Late in 2013, I worked with Devotion Digital and Havaianas to write the website copy for the 2014 Havaianas Thong Challenge. Held on Australia Day every year, this popular event brings together thousands of Australians – either in backyard Havaianas BBQs, or at iconic surf beaches on giant Havaianas inflatable lilos. Read more

Orchard – Equal Choice campaign

Category | eDMs, Search, Websites

In 2013, I was engaged by Orchard to write the copy for a campaign to promote Equal Naturals –  the new, 100% natural, stevia-based sweetener from Equal. Focused on the concept of ‘choice’, the campaign website ( is an online space where anyone can make choices on a whole range of relevant, fun, and controversial topics (from gay marriage to reality TV). Read more

Cancer Council – Australia’s Biggest Morning Tea 2013

Category | Banners, eDMs, Search, Social media, Video scripts, Websites

For the second year in a row, I was engaged by Cancer Council to write all of the promotional content for Australia’s Biggest Morning Tea. In 2013, 32,000 Biggest Morning Teas were held across Australia, and Cancer Council raised an amazing $12,671,573 to help beat cancer. Read more

Deborah Minning – website

Category | Point of sale / Retail, Social media, Websites

Deborah Minning is a renowned interior designer – having created the retail interiors for brands such as Calvin Klein, Armarni, Vodafone and Oroton. She has also recently branched into specialist and creative furniture restoration – and her pieces can be seen in galleries and stores around Sydney. Read more

Independent Auction Group – website

Category | Search, Websites

In June 2011, I was asked to produce website copy for Independent Auction Group – one of Australia’s leading auction houses. This project included writing information about the business and the action process, and detailing each of their areas of specialty: jewellery auctions, home content auctions and fine art auctions. Read more

Sekisui House – website

Category | Banners, Search, Websites

In 2011, I was engaged by Devotion to write a new website for Sekisui House – one of the world’s leading home builders, and recent owners of AVJennings. I was required to optimise the content for search, as well as write all their company information, and detail the entire home building process for customers. Read more

Cancer Council – Australia’s Biggest Morning Tea

Category | Banners, Brochures, eDMs, Social media, Websites

Since 2011, I have been working with Cancer Council to produce a range of marketing and promotional collateral to help them raise funds for vital cancer research, support and treatment. Recently, I worked with their team to produce a range of content for Australia’s Biggest Morning TeaRead more

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