Konica Minolta – website

Category | Search, Websites

Early in 2013, I was engaged by Devotion Digital to edit and optimise a huge volume of content to be published on the Konica Minolta Australia website. This included writing general company information, as well as product and services descriptions, and detailed product specifications. Read more

2014 Havaianas Thong Challenge – website

Category | Search, Websites

Late in 2013, I worked with Devotion Digital and Havaianas to write the website copy for the 2014 Havaianas Thong Challenge. Held on Australia Day every year, this popular event brings together thousands of Australians – either in backyard Havaianas BBQs, or at iconic surf beaches on giant Havaianas inflatable lilos. Read more

Orchard – Equal Choice campaign

Category | eDMs, Search, Websites

In 2013, I was engaged by Orchard to write the copy for a campaign to promote Equal Naturals –  the new, 100% natural, stevia-based sweetener from Equal. Focused on the concept of ‘choice’, the campaign website ( is an online space where anyone can make choices on a whole range of relevant, fun, and controversial topics (from gay marriage to reality TV). Read more

Cancer Council – Australia’s Biggest Morning Tea 2013

Category | Banners, eDMs, Search, Social media, Video scripts, Websites

For the second year in a row, I was engaged by Cancer Council to write all of the promotional content for Australia’s Biggest Morning Tea. In 2013, 32,000 Biggest Morning Teas were held across Australia, and Cancer Council raised an amazing $12,671,573 to help beat cancer. Read more

Independent Auction Group – website

Category | Search, Websites

In June 2011, I was asked to produce website copy for Independent Auction Group – one of Australia’s leading auction houses. This project included writing information about the business and the action process, and detailing each of their areas of specialty: jewellery auctions, home content auctions and fine art auctions. Read more

Sekisui House – website

Category | Banners, Search, Websites

In 2011, I was engaged by Devotion to write a new website for Sekisui House – one of the world’s leading home builders, and recent owners of AVJennings. I was required to optimise the content for search, as well as write all their company information, and detail the entire home building process for customers. Read more

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