Orchard – Equal Choice campaign

Category | eDMs, Search, Websites

In 2013, I was engaged by Orchard to write the copy for a campaign to promote Equal Naturals –  the new, 100% natural, stevia-based sweetener from Equal. Focused on the concept of ‘choice’, the campaign website (equalchoice.com.au) is an online space where anyone can make choices on a whole range of relevant, fun, and controversial topics (from gay marriage to reality TV). Read more

Cancer Council – Australia’s Biggest Morning Tea 2013

Category | Banners, eDMs, Search, Social media, Video scripts, Websites

For the second year in a row, I was engaged by Cancer Council to write all of the promotional content for Australia’s Biggest Morning Tea. In 2013, 32,000 Biggest Morning Teas were held across Australia, and Cancer Council raised an amazing $12,671,573 to help beat cancer. Read more

Cancer Council – Australia’s Biggest Morning Tea

Category | Banners, Brochures, eDMs, Social media, Websites

Since 2011, I have been working with Cancer Council to produce a range of marketing and promotional collateral to help them raise funds for vital cancer research, support and treatment. Recently, I worked with their team to produce a range of content for Australia’s Biggest Morning TeaRead more

Dell – ‘Get Sklogged’ – campaign

Category | eDMs, Print ads, Websites

thumbIn August, I was engaged by Suede to write the copy for a ‘Get Sklogged’ classroom competition sponsored by Dell and Intel. As part of this nationwide competition, schools were encouraged to use supplied templates to set up a blog for their classrooms, and then update it as regularly as possible for the chance to win. Read more

Microsoft – Australia Partner Conference 2009

Category | Banners, eDMs, Newsletters, Websites

thumbnailFor the third year running, I have been responsible for writing all of the collateral surrounding Microsoft’s annual Partner Conference – through McCann Sydney.  Attracting close to 1,000 attendees, this year’s event was held at Broadbeach in Queensland. Read more

Salesforce.com – eDM

Category | eDMs

salesforce_thumbnailSalesforce.com is a ‘cloud-based’ CRM solution – and is the world’s number one CRM software. In May 2009, I was engaged by Ideagarden to write copy for two eDMs, to promote Salesforce.com to a broad target audience. Read more

Microsoft – Software + Services – campaign

Category | Banners, eDMs, Websites

Microsoft Software + Services Thumbnail

Through McCann Sydney, I recently wrote all campaign copy for Microsoft’s new Software + Services offering.  The campaign targeted both end-users (businesses) and Microsoft partners, who need to understand the offering so they can on-sell it to their customers. Read more

Microsoft – Fact or Fiction campaign

Category | eDMs, Print ads, Websites

Fact or Fiction ThmbnailIn December 2007, I  worked for McCann Sydney to write all content for a digital and print-based campaign for Microsoft.  ‘Fact or Fiction’ was designed to combat the uncertainty surrounding Windows Vista amongst Microsoft’s system builders.  Read more

Jack Daniel’s – The JD Set

Category | Banners, eDMs

The JD Set The JD Set is an annual music competition run by Jack Daniel’s. Its aim is to unearth and promote fresh, new, Aussie music talent.  Bands from all over the country enter – and registered website users vote for their favourite group. Read more