Banners
Raffaello Little White Truths Campaign
Category | Banners, Social media, Websites
In late 2009, I was asked by The Farm Digital to work on a consumer campaign for Raffaello chocolates. Together with another writer, I produced a Facebook fan page, microsite, series of banner ads, and a promotional video. The Facebook site, in particular, has been enormously successful - with over 3,000 fans. Read more
Microsoft - Australia Partner Conference 2009
Category | Banners, Newsletters, Websites, eDMs
For the third year running, I have been responsible for writing all of the collateral surrounding Microsoft’s annual Partner Conference - through McCann Sydney. Attracting close to 1,000 attendees, this year’s event was held at Broadbeach in Queensland. Read more
Neutrogena Wave — banners
Category | Banners
In June, I was engaged by The Farm Digital to write a series of banner ads promoting the launch of Neutrogena WAVE in Australia. WAVE is a unique cleaning product that uses a gentle vibrating action, and an in-built cleanser, to deliver a clean that’s ‘10 times deeper’. Read more
Ask a Pollie - website
Category | Banners, Social media, Websites
In 2009, I wrote all of the copy for a trial political forum sponsored by Microsoft: www.askapollie.com.au. Designed by McCann Sydney, Ask a Pollie provides a forum through which everyday people can connect with politicians. Read more
Microsoft - Software + Services - campaign
Category | Banners, Websites, eDMs
Through McCann Sydney, I recently wrote all campaign copy for Microsoft’s new Software + Services offering. The campaign targeted both end-users (businesses) and Microsoft partners, who need to understand the offering so they can on-sell it to their customers. Read more
Jack Daniel’s - The JD Set
The JD Set is an annual music competition run by Jack Daniel’s. Its aim is to unearth and promote fresh, new, Aussie music talent. Bands from all over the country enter - and registered website users vote for their favourite group. Read more