Cancer Council – Australia’s Biggest Morning Tea 2013

Category | Banners, eDMs, Search, Social media, Video scripts, Websites

For the second year in a row, I was engaged by Cancer Council to write all of the promotional content for Australia’s Biggest Morning Tea. In 2013, 32,000 Biggest Morning Teas were held across Australia, and Cancer Council raised an amazing $12,671,573 to help beat cancer. Read more

Sekisui House – website

Category | Banners, Search, Websites

In 2011, I was engaged by Devotion to write a new website for Sekisui House – one of the world’s leading home builders, and recent owners of AVJennings. I was required to optimise the content for search, as well as write all their company information, and detail the entire home building process for customers. Read more

Cancer Council – Australia’s Biggest Morning Tea

Category | Banners, Brochures, eDMs, Social media, Websites

Since 2011, I have been working with Cancer Council to produce a range of marketing and promotional collateral to help them raise funds for vital cancer research, support and treatment. Recently, I worked with their team to produce a range of content for Australia’s Biggest Morning TeaRead more

Zovirax website

Category | Banners, Websites

zovirax_thumb2In 2011, I worked with Suede to write advertorials, banner ads and website copy for a ‘we live for lips’ campaign for Zovirax Australia. The campaign focused on those special events that cold sores just love to show up at: a first date, interview, wedding or big presentation. Read more

Raffaello Little White Truths Campaign

Category | Banners, Social media, Websites

Little White TruthsIn late 2009, I was asked by The Farm Digital to work on a consumer campaign for Raffaello chocolates.  Together with another writer, I produced a Facebook fan page, microsite, series of banner ads, and a promotional video. The Facebook site, in particular, has been enormously successful – with over 3,000 fans. Read more

Microsoft – Australia Partner Conference 2009

Category | Banners, eDMs, Newsletters, Websites

thumbnailFor the third year running, I have been responsible for writing all of the collateral surrounding Microsoft’s annual Partner Conference – through McCann Sydney.  Attracting close to 1,000 attendees, this year’s event was held at Broadbeach in Queensland. Read more

Neutrogena Wave — banners

Category | Banners

Neutrogena_WAVE_ThumbnailIn June, I was engaged by The Farm Digital to write a series of banner ads promoting the launch of Neutrogena WAVE in Australia. WAVE is a unique cleaning product that uses a gentle vibrating action, and an in-built cleanser, to deliver a clean that’s ’10 times deeper’.  Read more

Ask a Pollie – website

Category | Banners, Social media, Websites

askapollie_thumbnailIn 2009, I wrote all of the copy for a trial political forum sponsored by Microsoft:  Designed by McCann Sydney, Ask a Pollie provides a forum through which everyday people can connect with politicians. Read more

Microsoft – Software + Services – campaign

Category | Banners, eDMs, Websites

Microsoft Software + Services Thumbnail

Through McCann Sydney, I recently wrote all campaign copy for Microsoft’s new Software + Services offering.  The campaign targeted both end-users (businesses) and Microsoft partners, who need to understand the offering so they can on-sell it to their customers. Read more

Jack Daniel’s – The JD Set

Category | Banners, eDMs

The JD Set The JD Set is an annual music competition run by Jack Daniel’s. Its aim is to unearth and promote fresh, new, Aussie music talent.  Bands from all over the country enter – and registered website users vote for their favourite group. Read more

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