Recent work

Westpac Explore – consumer website

Category | Articles, Websites

In 2013, I was engaged directly by Westpac to produce concepts, content and articles to be featured on the Westpac Explore website. This new site offers a range of handy, interactive information to help customers decide what steps to take with regards to their finances. I produced content for the share trading section of the site. This included subjects such as ‘Getting started in shares’, ‘How share trading works’, ‘Building your portfolio’, ‘About diversification’ and ‘How dividends work’. Rather than being written as long, directive slabs of content, the information needed to be punchy, interactive, helpful – and most importantly, engaging for customers.