Recent work

Raffaello Little White Truths Campaign

Category | Banners, Social media, Websites

In late 2009, I was asked by The Farm Digital to work on a consumer campaign for Raffaello chocolates.  Together with another writer, I produced a Facebook fan page, microsite, series of banner ads, and a promotional video. The Facebook site, in particular, has been enormously successful - with over 3,000 fans. The campaign is based on the notion that when girlfriends get together, they often share amusing and rather telling “little white truths”.  In all collateral, we encouraged everyday people to submit their own truths for the chance to win two boxes of Raffaello chocolates to share with their friends.  So far, the campaign has attracted a huge amount of submissions- and two winners have been announced every week.