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Dell - ‘Get Sklogged’ - campaign

Category | Print ads, Websites, eDMs

thumbIn August, I was engaged by Suede to write the copy for a ‘Get Sklogged’ classroom competition sponsored by Dell and Intel. As part of this nationwide competition, schools were encouraged to use supplied templates to set up a blog for their classrooms, and then update it as regularly as possible for the chance to win.

The aim of the competition was to encourage school students, teachers and staff to get involved with technology, and prepare students for life in a digitally connected world. All of the entries were evaluated by a panel of judges, and the three most creative entries from around Australia won a prize pack of IT equipment and services from Dell and Intel worth $40,000. I was responsible for writing the website copy, as well as for developing a series of eDMs, posters, letters and flyers encouraging schools to get involved.

You can see the live site here: www.getsklogged.com.au

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