Westfield Doncaster - website
Category | Websites
In 2008, I was engaged by Mark Sydney to write copy for a new premium Westfield Centre - Doncaster, in Melbourne. With a strong emphasis on fashion, this new centre offers a whole range of exclusive features - such as valet parking, a style suite and even a butler service. Read more
Grosvenor Place - newsletter
Category | Newsletters
In late 2008, Sydney’s Grosvenor Place office tower underwent a major renovation of its ground floor areas - to improve amenities for occupants. Read more
Microsoft - Software + Services - campaign
Category | Banners, Websites, eDMs
Through McCann Sydney, I recently wrote all campaign copy for Microsoft’s new Software + Services offering. The campaign targeted both end-users (businesses) and Microsoft partners, who need to understand the offering so they can on-sell it to their customers. Read more
Lost At E Minor - regular contributor
Category | Travel
Lost At E Minor is an online publication of inspiring art, illustration, photography, music, fashion, film and more. Run by the team at Conversant Media, Lost At E Minor is dedicated to highlighting new and interesting trends from all over the world. Read more
Sunbeam - website
Category | Websites
Sunbeam is a proud Australian company that’s committed to making everyday life easier. In late 2008, I was engaged by The Farm Digital to re-write all content for the new Sunbeam website. This included navigational titles, product descriptions and all website content. Read more
Microsoft - Fact or Fiction campaign
Category | Print ads, Websites, eDMs
In December 2007, I worked for McCann Sydney to write all content for a digital and print-based campaign for Microsoft. ‘Fact or Fiction’ was designed to combat the uncertainty surrounding Windows Vista amongst Microsoft’s system builders. Read more