Recent work
Nestle Bakers’ Corner website
Category | Websites
Earlier this year, I worked with Suede to write, edit and optimise (for search) all of the content for the Bakers’ Corner website by Nestle. This site is designed to be a single resource for bakers of all ages – and includes handy baking tips, recipes and product information.
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Zovirax website
In 2011, I worked with Suede to write advertorials, banner ads and website copy for a ‘we live for lips’ campaign for Zovirax Australia. The campaign focused on those special events that cold sores just love to show up at: a first date, interview, wedding or big presentation. Read more
Uncle Tobys Swim Kids – website
Category | Websites
In August 2010, I edited and wrote all of the content for the Swim Kids website – which is supported by Uncle Tobys and Royal Life Saving. I worked with McCann Sydney and Royal Life Saving to collate and produce all of the launch content for the website, and to ensure it was well optimised for search. Read more
Kleenex Mums – website
Category | Websites
In August 2010, I wrote the Kleenex Mums website through McCann Sydney. With content areas ranging from ‘Me time’ to ‘Back to School’, this website is designed as an interactive forum where mums (and dads) can share advice, tips and tales of misadventure when it comes to parenting. Read more
SKINS – 2010 product catalogue and website
Category | Brochures, Websites
In late 2009, I was contacted by SKINS’ Digital Marketing Manager in Switzerland, and asked to work with a team of international writers to produce SKINS’ 2010 marketing collateral. I was responsible for writing the 2010 catalogue, as well as for writing several sections of their new website. Read more
Imodium – website
Category | Websites
In April 2009, I was engaged by Suede to edit and write copy for the Imodium Australia website. Imodium is an anti-diarrhoea pharmaceutical product that’s produced by Johnson & Johnson, and is popular with travellers! Read more
Raffaello Little White Truths Campaign
Category | Banners, Social media, Websites
In late 2009, I was asked by The Farm Digital to work on a consumer campaign for Raffaello chocolates. Together with another writer, I produced a Facebook fan page, microsite, series of banner ads, and a promotional video. The Facebook site, in particular, has been enormously successful – with over 3,000 fans. Read more
50 ways I blew $50k
Category | Travel
Spending a huge amount of money is easy when you’re without a mortgage, kids, or a full time job. For McCann Erickson’s 50th birthday, I put together this list of 50 fun, crazy and slightly bizzare ways in which I managed to blow $50K – while most of my friends were diligently saving money and climbing the corporate ladder. Read more
Dell – ‘Get Sklogged’ – campaign
Category | eDMs, Print ads, Websites
In August, I was engaged by Suede to write the copy for a ‘Get Sklogged’ classroom competition sponsored by Dell and Intel. As part of this nationwide competition, schools were encouraged to use supplied templates to set up a blog for their classrooms, and then update it as regularly as possible for the chance to win. Read more
Melbourne Central – The Quarter Magazine
Category | Brochures
The Quarter is a quarterly, pocket-sized magazine that’s published by Melbourne Central shopping centre, and is free for store customers. It’s designed to profile what’s happening at the centre, latest trends, and exciting new products. Through McCann Sydney, I wrote the spring edition of The Quarter. Read more