Recent work

Creative Holidays – Bali & Hawaii travel brochures

Category | Brochures, Travel

In 2013, I was engaged by Australia’s leading independent holiday company, Creative Holidays, to update their travel brochures for Hawaii and Bali. As part of Creative Holidays’ new brand, the content needed to be engaging, fresh, and relevant – enabling travellers to easily plan their own holiday experiences.   Read more

Westpac Explore – consumer website

Category | Articles, Websites

In 2013, I was engaged directly by Westpac to produce concepts, content and articles to be featured on the Westpac Explore website. This new site offers a range of handy, interactive information to help customers decide what steps to take with regards to their finances. I produced content for the share trading section of the site. Read more

Konica Minolta – website

Category | Search, Websites

Early in 2013, I was engaged by Devotion Digital to edit and optimise a huge volume of content to be published on the Konica Minolta Australia website. This included writing general company information, as well as product and services descriptions, and detailed product specifications. Read more

2014 Havaianas Thong Challenge – website

Category | Search, Websites

Late in 2013, I worked with Devotion Digital and Havaianas to write the website copy for the 2014 Havaianas Thong Challenge. Held on Australia Day every year, this popular event brings together thousands of Australians – either in backyard Havaianas BBQs, or at iconic surf beaches on giant Havaianas inflatable lilos. Read more

Hotels Combined – app description

Category | Point of sale / Retail, Travel

When it comes to finding a hotel, hotelscombined.com.au makes it incredibly easy – by instantly comparing hundreds of travel sites, and getting you the best possible price, guaranteed. In 2013, I produced several online ads for Hotels Combined, and helped them optimise the copy that’s displayed on their iTunes download page.  Read more

Orchard – Equal Choice campaign

Category | eDMs, Search, Websites

In 2013, I was engaged by Orchard to write the copy for a campaign to promote Equal Naturals –  the new, 100% natural, stevia-based sweetener from Equal. Focused on the concept of ‘choice’, the campaign website (equalchoice.com.au) is an online space where anyone can make choices on a whole range of relevant, fun, and controversial topics (from gay marriage to reality TV). Read more

Cancer Council – Australia’s Biggest Morning Tea 2013

Category | Banners, eDMs, Search, Social media, Video scripts, Websites

For the second year in a row, I was engaged by Cancer Council to write all of the promotional content for Australia’s Biggest Morning Tea. In 2013, 32,000 Biggest Morning Teas were held across Australia, and Cancer Council raised an amazing $12,671,573 to help beat cancer. Read more

MoVida Sydney restaurant profile – Moffat Connection

Category | Articles, Food

Since early 2013, I have been writing regularly for Moffat – one of the world’s largest suppliers of premium, high-quality commercial kitchen and restaurant equipment. On an ongoing basis, I have been writing articles and product overviews for their quarterly publication, Moffat Connection. Read more

Restaurant review for The Urban Grocer: El Loco, Surry Hills

Category | Articles, Food, Travel

As part of an ongoing relationship with The Urban Grocer, I wrote this review of the fun, popular, Sydney-based Mexican restaurant, El Loco. The Urban Grocer has a large following of passionate foodies, and they have over 6,000 followers on Facebook. Read more

Travel article on Huffington Post for Global Yodel: The World’s Best Places to Make a Splash

Category | Articles, Travel

In November 2012, I was contacted by the inspirational, US-based travel website, Global Yodel, to pull together a summary of some of their very best “yodels” (photo, illustration or video-led travel stories, written by local contributors from all over the world), and write a brief summary article to be published on the Huffington Post.
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