Recent work
Raffaello Little White Truths Campaign
Category | Banners, Social media, Websites
In late 2009, I was asked by The Farm Digital to work on a consumer campaign for Raffaello chocolates. Together with another writer, I produced a Facebook fan page, microsite, series of banner ads, and a promotional video. The Facebook site, in particular, has been enormously successful - with over 3,000 fans. Read more
50 ways I blew $50k
Category | Travel articles
Spending a huge amount of money is easy when you’re without a mortgage, kids, or a full time job. For McCann Erickson’s 50th birthday, I put together this list of 50 fun, crazy and slightly bizzare ways in which I managed to blow $50K - while most of my friends were diligently saving money and climbing the corporate ladder. Read more
Dell - ‘Get Sklogged’ - campaign
Category | Print ads, Websites, eDMs
In August, I was engaged by Suede to write the copy for a ‘Get Sklogged’ classroom competition sponsored by Dell and Intel. As part of this nationwide competition, schools were encouraged to use supplied templates to set up a blog for their classrooms, and then update it as regularly as possible for the chance to win. Read more
Melbourne Central - The Quarter Magazine
Category | Brochures
The Quarter is a quarterly, pocket-sized magazine that’s published by Melbourne Central shopping centre, and is free for store customers. It’s designed to profile what’s happening at the centre, latest trends, and exciting new products. Through McCann Sydney, I wrote the spring edition of The Quarter. Read more
Microsoft - Australia Partner Conference 2009
Category | Banners, Newsletters, Websites, eDMs
For the third year running, I have been responsible for writing all of the collateral surrounding Microsoft’s annual Partner Conference - through McCann Sydney. Attracting close to 1,000 attendees, this year’s event was held at Broadbeach in Queensland. Read more
Clarendon Hills Winery - website
Category | Websites
In July, I wrote all copy for the new Clarendon Hills winery website - through Devotion. Clarendon Hills is a small, family run winery based in Clarendon, South Australia. They have a reputation for producing exceptional quality wine, and their website needed to reflect the vineyard’s longevity - and the passion of the owners. Read more
Neutrogena Wave — banners
Category | Banners
In June, I was engaged by The Farm Digital to write a series of banner ads promoting the launch of Neutrogena WAVE in Australia. WAVE is a unique cleaning product that uses a gentle vibrating action, and an in-built cleanser, to deliver a clean that’s ‘10 times deeper’. Read more
Micra Tweet City - website
Category | Social media, Websites
In June, I was engaged by Tequila to write the copy for a new website to promote the Nissan Micra: www.micratweetcity.com.au. The site includes a Tweetalyzer tool, into which users can enter their Twitter username- to find out which city of the world, and which Micra colour, matches their Twitter personality. Read more
Ask a Pollie - website
Category | Banners, Social media, Websites
In 2009, I wrote all of the copy for a trial political forum sponsored by Microsoft: www.askapollie.com.au. Designed by McCann Sydney, Ask a Pollie provides a forum through which everyday people can connect with politicians. Read more
Salesforce.com - eDM
Category | eDMs
Salesforce.com is a ‘cloud-based’ CRM solution - and is the world’s number one CRM software. In May 2009, I was engaged by Ideagarden to write copy for two eDMs, to promote Salesforce.com to a broad target audience. Read more