In November 2012, I was contacted by the inspirational, US-based travel website, Global Yodel, to pull together a summary of some of their very best “yodels” (photo, illustration or video-led travel stories, written by local contributors from all over the world), and write a brief summary article to be published on the Huffington Post.
Category | Point of sale / Retail
Early in 2012, I was engaged directly by Sekisui House to write copy that would be printed and feature on mounted plaques in their display homes. I wrote copy for several of their display homes, promoting both smart and aesthetic features such as LED lighting, solar hot water, bamboo decking and underground water tanks. Read more
In November 2012, I wrote this review of Japanese restaurant Gochiso, for global food/travel website, The Urban Grocer. Like your ‘private foodie friend’, The Urban Grocer seeks to uncover the most innovative, mouth-watering fare in the world’s trendiest cities. Read more
Deborah Minning is a renowned interior designer – having created the retail interiors for brands such as Calvin Klein, Armarni, Vodafone and Oroton. She has also recently branched into specialist and creative furniture restoration – and her pieces can be seen in galleries and stores around Sydney. Read more
In June 2011, I was asked to produce website copy for Independent Auction Group – one of Australia’s leading auction houses. This project included writing information about the business and the action process, and detailing each of their areas of specialty: jewellery auctions, home content auctions and fine art auctions. Read more
In 2011, I was engaged by Devotion to write a new website for Sekisui House – one of the world’s leading home builders, and recent owners of AVJennings. I was required to optimise the content for search, as well as write all their company information, and detail the entire home building process for customers. Read more
Since 2011, I have been working with Cancer Council to produce a range of marketing and promotional collateral to help them raise funds for vital cancer research, support and treatment. Recently, I worked with their team to produce a range of content for Australia’s Biggest Morning Tea. Read more
Category | Websites
Earlier this year, I worked with Suede to write, edit and optimise (for search) all of the content for the Bakers’ Corner website by Nestle. This site is designed to be a single resource for bakers of all ages – and includes handy baking tips, recipes and product information.
In 2011, I worked with Suede to write advertorials, banner ads and website copy for a ‘we live for lips’ campaign for Zovirax Australia. The campaign focused on those special events that cold sores just love to show up at: a first date, interview, wedding or big presentation. Read more
Category | Websites
In August 2010, I edited and wrote all of the content for the Swim Kids website – which is supported by Uncle Tobys and Royal Life Saving. I worked with McCann Sydney and Royal Life Saving to collate and produce all of the launch content for the website, and to ensure it was well optimised for search. Read more